Visual Customer Journey Architecture Stages: Awareness → Conversion → Delivery
Follow the flow from left to right across the 5 lifecycle phases. Click on any step card to view the operational parameters, exact message payload, SLA, and Odoo CRM trigger.
LANE 1: META / FACEBOOK ADS (KOCHI HIGH-INTENT FUNNEL)
Targeting: Ernakulam + 25kmSeasoned Hardwood Proof
"Why Kerala humidity ruins flat-pack beds in 2 yrs — See Jacsons 100-yr kiln-dried teak craftsmanship."
Showroom Trial Carousel
Dynamic catalog retargeting: "Cologne Bed is on live display at Edappally & Atlantis. Test it in person."
Direct WhatsApp Pitch
"Get free Kochi bedroom layout consultation + ₹5,000 showroom upgrade voucher directly on WhatsApp."
Dining & Living Upsell
Targeting past bed purchasers: "Match your Cologne Teak Bed with our handcrafted 6-seater dining collection."
LANE 2: ODOO ENTERPRISE ECOSYSTEM (WEB, CRM, SALES, POS, INVENTORY)
Unified Back-OfficeSession UTM Tracker
Captures visitor parameters (utm_campaign, device, Kochi geoloc) into browser session cookies automatically.
Kochi Delivery Validator
Validates 682xxx pincodes for Free Delivery & Doorstep Carpentry Fitting before inquiry.
Auto-Lead Generation
Creates Opportunity in stage 'New Inbound'. Auto-populates item tag [Cologne Queen] & showroom preference.
Quotation / POS Settlement
Generates SO with advance deposit terms (30% booking) or closes immediately via Odoo POS in showroom.
Delivery Order (DO) & Assembly
Schedules JAC private logistics truck. Collects balance COD upon doorstep inspection confirmation.
LANE 3: WHATSAPP BUSINESS PLATFORM (META CLOUD API ENGINE)
Direct Conversion ConduitPre-Filled Product Payload
"Hi JAC Furniture, looking at Cologne Queen Bed (₹49,950). Want finish photos & showroom availability."
Interactive Welcome & Routing
Instant greeting + quick reply buttons: [1. View Edappally Video] [2. Check Teak Finish] [3. Talk to Designer].
Branded PDF & UPI Link
Sends authenticated PDF estimate with timber specs, 5-yr warranty seal, and 1-tap Razorpay payment card.
Dispatch & Carpenter PIN
"Your bed is loaded. Carpenter Rajesh will arrive today 2–4 PM. Track live truck location & review link."
LANE 4: SALESPERSON & SHOWROOM HUMAN TOUCHPOINTS
5-Min Response SLAOdoo Discuss Intercept
Edappally showroom rep takes over WhatsApp thread directly in Odoo Discuss. Greets by name.
Live Floor Video Walkthrough
Rep sends a 30-sec custom WhatsApp video showing the bed's headboard joinery & under-bed robot vacuum clearance.
VIP Showroom Walk-In
Customer arrives at Edappally showroom. Reserved bed has welcome card. Customizes fabric/finish and swipes card on POS.
White-Glove Assembly
Two master carpenters assemble the frame, level on flooring, vacuum wood dust, and secure Google review.
Interactive Welcome & Showroom Routing
When the user initiates a chat from the website, the Meta Cloud API webhook immediately triggers an automated interactive WhatsApp menu before human handoff. This pre-qualifies the customer's purchase urgency, showroom preference, and delivery pincode.
"Namaskaram! Welcome to JAC Furniture Kochi (Since 1920).
We see you're admiring the Cologne Solid Wood Queen Bed (₹49,950).
How may our Edappally design desk assist you today?
1️⃣ Watch Live Showroom Video Walkaround
2️⃣ Confirm Free Doorstep Delivery & Assembly
3️⃣ Schedule Showroom Trial & Timber Sample Test"
Operational Customer Touchpoint Matrix
Cross-functional blueprint detailing every handoff, customer psychological barrier, technology stack, and human SLA across the Kochi furniture sales cycle.
| Lifecycle Stage | Customer Psychological State | Primary Channel | Tech Stack & Odoo Module | Operational SLA | Human Salesperson Action | Friction Removed |
|---|---|---|---|---|---|---|
| 1. Awareness / Discovery | "Is this another low-quality particle board bed that will warp in monsoon?" | Meta Video Ads | Meta Graph API, UTM Campaign Builder | Continuous Algorithm | None (Automated creative optimization) | Proves 100% seasoned timber & 100-yr Jacsons heritage |
| 2. Evaluation & Selection | "Will this fit my room? Is delivery to Kakkanad free? Can I inspect before full payment?" | Odoo Website | Odoo 17/18 Website Builder, Pincode Rule Matrix | < 1 sec page load | None (Dynamic pincode checker answers instant delivery status) | Removes hidden shipping costs & reveals 30% advance policy |
| 3. Lead Capture & Intent | "I want to see the real finish, not 3D rendered catalog pictures." | WhatsApp Cloud API | Odoo CRM, Meta WhatsApp Cloud Webhooks | < 0 sec bot / < 5 min rep | Showroom rep sends a 20-sec custom walkaround video from Edappally floor | Overcomes tactile skepticism without needing immediate visit |
| 4. Showroom Trial / Consultation | "I need to lay on it, test firmness with our mattress, and see wood grain." | Showroom Floor | Odoo Calendar, Odoo Appointments, Odoo POS | Same-Day Scheduled | Showroom host greets client with reserved model card, offers coffee, assists wood polish choice | Provides personal VIP validation & solidifies brand prestige |
| 5. Commercial Settlement | "How do I pay? Can I pay advance now and balance on delivery?" | Odoo Sales / POS | Odoo Sales Quotations, Razorpay / POS Terminal | < 10 mins from agreement | Generates branded quotation with 30% advance deposit terms; confirms delivery date | Protects buyer cash flow with partial COD doorstep model |
| 6. White-Glove Fitting & Reviews | "Will the carpenters scratch my wood floor or rush the assembly?" | Residence & WhatsApp | Odoo Inventory (DO), Odoo Automated Action Surveys | Delivered within 3–5 days | Trained JAC carpenters assemble bed, clean room, take photo signoff, prompt for Google Review | Turns high-friction installation into a 5-star Google review trigger |
WhatsApp Automation & Sales Script Library
Official Meta-approved templates and conversational chat tracks deployed through Odoo Discuss for the JAC Furniture Kochi team.
Instant Inbound Greeting & Menu
Triggers immediately when customer taps WhatsApp CTA on product page.
Live Floor Video Consultation
Sent by Edappally representative within 10 minutes of lead creation.
VIP Showroom Pass & Location Pin
Generates intent for personal tactile inspection before purchase.
Digital Quotation & Advance Payment
Sent directly from Odoo Sales with PDF attachment and partial deposit link.
Delivery & Fitting Schedule
Auto-triggered when Odoo Inventory delivery order transitions to 'Ready'.
Warranty Activation & Review Loop
Automated message sent 48 hours post-installation to build Kochi Google authority.